In one of his always-insightful messages, Dan Martin, Xocai Vice President of Distributor Relations emphasized an important fact : Santa Cruz Direct Marketing Businesses do well in economic downturns.
(I quote from his message with a few minor additions to personalize it for my readers):
The majority of today’s Santa Cruz workforce is on the brink of economic collapse, living paycheck-to-paycheck, California retirement funds dwindling or gone, and wishing they were self-employed. Scotts Valley people can’t afford to tell their Monterey employer, “That’s it, I’m done.”
But our industry is booming in California! Direct selling is one of the few business models that do well in Santa Cruz in economic downturns. Your efforts are what allow you to break free from the paycheck-to-paycheck cycle, set realistic retirement goals, and answer only to yourself.
I am sure you don’t need Dan Martin to remind you of the barren Santa Cruz economic landscape. I was feeling uneasy about my Santa Cruz professional future when I took a risk and started my own Santa Cruz Xocai antioxidant chocolate business.
It wasn’t necessarily a financial risk. Xocai has low start-up costs for Monterey and Pacific Grove chocolate entrepreneurs. It was more of a psychological risk. I had to believe that Santa Cruz home-based antioxidant chocolate business success is possible.
Fortunately, my healthy chocolate business got off the ground quickly. (That’s not surprising; I sell healthy chocolate to Santa Cruz antioxidant chocolate lovers.) Early success with short-term goals builds the confidence to reach long-term financial goals.
Let’s talk about your financial future. My number is (831) 464-0520 and my email address is info@ochocolatenow.com.
Jenny
